Online Privacy Policy

Effective date: May 12, 2025

Day Hagan Asset Management ("us", "we", or "our") operates the https://dayhagan.com/ website (the "Service").

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy.

Definitions

Service
Service is the https://dayhagan.com/ website operated by Day Hagan Asset Management.

Personal Data
Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

Usage Data
Usage Data is data collected automatically, generated by the use of the Service or from the Service infrastructure itself (e.g., the duration of a page visit).

Cookies
Cookies are small pieces of data stored on your device (computer or mobile device).

Data Controller
Data Controller means the natural or legal person who determines the purposes for which and the manner in which any personal information is processed. For this Privacy Policy, we are a Data Controller of your Personal Data.

Data Processors (or Service Providers)
Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers to process your data more effectively.

Data Subject (or User)
Data Subject is any living individual using our Service and is the subject of Personal Data.

Information Collection and Use

We collect several types of information for various purposes to provide and improve our Service.

Types of Data Collected

Personal Data
While using our Service, we may ask you to provide us with certain personally identifiable information to contact or identify you ("Personal Data"). This may include, but is not limited to:

  • Email address

  • First name and last name

  • Phone number

  • Cookies and Usage Data

We may use your Personal Data to contact you with newsletters, marketing, or promotional materials, and other information that may interest you. You may opt out of receiving these communications by following the unsubscribe link or instructions provided in any email we send or by contacting us.

Usage Data
We may collect information on how the Service is accessed and used ("Usage Data"). This may include your computer’s Internet Protocol address (e.g., IP address), browser type, browser version, pages visited, time and date of visit, time spent on pages, unique device identifiers, and other diagnostic data.

Location Data
We may use and store information about your location if you permit us to do so (“Location Data”). We use this data to provide features of our Service and to improve and customize it. You can enable or disable location services at any time through your device settings.

Tracking Cookies Data
We use cookies and similar tracking technologies to track activity on our Service and store certain information. Cookies are files with a small amount of data, which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or indicate when a cookie is sent. However, if you do not accept cookies, you may be unable to use some portions of our Service.

Examples of Cookies we use:

  • Session Cookies: To operate our Service.

  • Preference Cookies: To remember your preferences and settings.

  • Security Cookies: For security purposes.

Use of Data

Day Hagan Asset Management uses the collected data for various purposes:

  • To provide and maintain our Service

  • To notify you about changes to our Service

  • To allow participation in interactive features of our Service when you choose to do so

  • To provide customer support

  • To gather analysis or valuable information to improve our Service

  • To monitor the usage of our Service

  • To detect, prevent, and address technical issues

  • To provide news, special offers, and general information about goods, services, and events similar to those you have inquired about, unless you have opted not to receive such information

Legal Basis for Processing Personal Data Under GDPR

If you are from the European Economic Area (EEA), our legal basis for collecting and using personal information depends on the Personal Data and the context in which we collect it. We may process your Personal Data because:

  • We need to perform a contract with you

  • You have given us permission to do so

  • The processing is in our legitimate interests and not overridden by your rights

  • To comply with the law

Retention of Data

We will retain your Personal Data only as long as necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to comply with legal obligations, resolve disputes, and enforce our legal agreements and policies. Usage Data is generally retained for a shorter period, except when used to strengthen security, improve functionality, or when legally required to retain it longer.

Transfer of Data

Your information, including Personal Data, may be transferred to and maintained on computers located outside your state, province, country, or other governmental jurisdiction where data protection laws may differ. If you are outside the United States and provide information to us, we transfer the data to the United States for processing. Your consent to this Privacy Policy represents your agreement to that transfer. We will take all reasonably necessary steps to ensure your data is treated securely and in accordance with this Privacy Policy.

Disclosure of Data

We do not sell your Personal Data. We may share your Personal Data in the following circumstances:

  • Collaboration: When working with partners on events, projects, or co-branded webinars, we may share data as necessary for the collaboration.

  • Law Enforcement: We may disclose your Personal Data if required by law or in response to valid requests by public authorities (e.g., a court or government agency).

  • Legal Requirements: We may disclose your Personal Data in good faith to comply with legal obligations, protect our rights or property, prevent or investigate wrongdoing, protect user or public safety, or protect against legal liability.

Security of Data

The security of your data is important to us, but no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee absolute security.

"Do Not Track" Signals Under CalOPPA

We do not support Do Not Track ("DNT"). You can enable or disable DNT by visiting your web browser’s Preferences or Settings page.

Your Data Protection Rights Under GDPR

If you are an EEA resident, you have certain data protection rights. We aim to allow you to correct, amend, delete, or limit the use of your Personal Data. These rights include:

  • Access, Update, or Delete: You can access, update, or request deletion of your Personal Data.

  • Rectification: You have the right to have inaccurate or incomplete information rectified.

  • Object: You can object to our processing of your Personal Data.

  • Restriction: You can request that we restrict the processing of your personal information.

  • Data Portability: You can request a copy of your information in a structured, machine-readable format.

  • Withdraw Consent: You can withdraw consent at any time where we rely on your consent to process your information.

Contact us to exercise these rights. We may verify your identity before responding. You also have the right to complain to a Data Protection Authority in the EEA.

Your California Privacy Rights Under CCPA

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you specific rights regarding your personal information. This section describes our practices and your rights.

Categories of Personal Information Collected

We collect the following categories of personal information, as defined by the CCPA, through the Service:

  • Identifiers: Name, email address, phone number, IP address, unique device identifiers.

  • Personal Information Categories (Cal. Civ. Code § 1798.80(e)): Name, phone number.

  • Internet or Other Electronic Network Activity: Browser type, browser version, pages visited, time and date of visit, time spent on pages, and other diagnostic data.

  • Geolocation Data: Approximate location, if you permit us to collect it.

  • Inferences: Inferences drawn from the above to create a profile about your preferences or behavior.

We collect this information directly from you (e.g., through forms) or automatically (e.g., via cookies or analytics tools).

Purposes of Collection

We collect and use personal information for the following business or commercial purposes:

  • To provide and maintain the Service (e.g., process form submissions).

  • To communicate with you, including sending newsletters, marketing, or promotional materials.

  • To analyze and improve the Service (e.g., through Google Analytics and HubSpot).

  • To detect, prevent, and address technical or security issues.

  • To comply with legal obligations.

Disclosure of Personal Information

We do not sell your personal information. We may disclose your personal information as follows:

  • Service Providers: To third-party providers (e.g., Squarespace, Google Analytics, HubSpot) for hosting, analytics, and marketing purposes. These providers are contractually obligated to use your data only for the services they provide to us.

  • Collaborations: To partners for co-branded events, projects, or webinars. We disclose in our marketing materials that such events are co-sponsored and that your information (e.g., name, email) may be shared with our partners for the purpose of the collaboration.

  • Legal Requirements: To public authorities or law enforcement if required by law or to protect our rights, property, or safety.

Your CCPA Rights

As a California resident, you have the following rights:

  • Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you, the sources, purposes, and categories of third parties with whom we share it.

  • Right to Delete: Request deletion of your personal information, subject to certain exceptions (e.g., legal obligations).

  • Right to Opt-Out of Sale or Sharing: We do not sell your personal information. For collaborations (e.g., co-branded webinars), we disclose data sharing in marketing materials. You may opt out of such sharing by contacting us or opting out of related communications.

  • Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To exercise your rights, contact us at:

  • Email: Lee.Towle@DayHagan.com

  • Phone: 941.330.1702

We may verify your identity (e.g., by matching provided information to our records) before fulfilling your request. You may also authorize an agent to submit requests on your behalf, subject to verification. We will respond to verifiable requests within 45 days, or 90 days for complex requests, as required by law.

“Do Not Sell or Share My Personal Information”

Since we do not sell personal information, a “Do Not Sell” link is not required. If you wish to opt out of data sharing for co-branded events or collaborations, please contact us or use the unsubscribe options in our marketing communications.

Service Providers

We may employ third-party companies and individuals to facilitate our Service, provide the Service on our behalf, perform Service-related services, or assist in analyzing how our Service is used. These third parties have access to your Personal Data only to perform these tasks and are obligated not to disclose or use it for other purposes.

Analytics

We use third-party Service Providers to monitor and analyze the use of our Service:

Email Marketing and Forms

We use HubSpot for email marketing and to manage forms on our website. Data collected through forms (e.g., email address, name, phone number) is stored in HubSpot for marketing and communication purposes. You can opt out of communications via the unsubscribe link in emails or by contacting us.

Links to Other Sites

Our Service may contain links to third-party sites we do not operate. We strongly advise reviewing the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of third-party sites or services.

Children’s Privacy

Our Service does not address anyone under 18 ("Children"). We do not knowingly collect personally identifiable information from anyone under 18. If you are a parent or guardian and know your child has provided us with Personal Data, please contact us. If we become aware of such data, we will take steps to remove it from our servers.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of changes by posting the new Privacy Policy on this page and updating the "effective date." You are advised to review this Privacy Policy periodically. Changes are effective when posted.

Contact Us

If you have any questions about this Online Privacy Policy, please contact us:

  • By email: Lee.Towle@DayHagan.com

  • By phone: 941.330.1702